Adidas and HYPEBEAST Collaborate for UltraBOOST UNCAGED

Posted on Posted in Fashion, News

In the sneaker designing game it’s never enough to just create a comfortable shoe with one one or two interesting features. You’ll get lost playing out that mentality – always.

Adidas have never been one to shy away from pushing boundaries and testing their innovation. So, with this new collaboration with HYPEBEAST, to celebrate the website’s 10th anniversary, the Three Stripes do exactly that: revolutionise their traditional ways of making their boosts. It’s by removing the signature three stripes on the upper for the first time that brings a new, “uncaged”, almost completely different silhouette.

image

image

HYPEBEAST said:

“We chose the innovative UltraBOOST silhouette as our base model yet made subtle changes such as removing the cage, incorporating a Continental outsole and finally, adding a revolutionary NFC chip, which is the first in its kind for a footwear product. As HYPEBEAST is a platform for all people around the world to voice their opinions and share ideas with likeminded individuals, we wanted to represent what the community wanted, and were doing, by removing the cage from the silhouette.”

The shoe will be released in Asia, Europe,  USA and Canada on the 18th of December while a small amount will be available in a raffle on the 12th.

image

Leave a Reply

Your email address will not be published. Required fields are marked *